We are a nation that loves anything VIP. Come on, don't sit there and try to be so righteous. If you had an opportunity to be a part of the program, you would jump at it.
OK, fine. Let's do something on a smaller scale. Do you remember when you were in high school and you found out that you had a buddy working at the movie theatre, your first thought had to be, "Cool! I get to get in free!"
Ever been to a club and you were one of the unfortunate folks standing behind the velvet rope? It must burn you up to see these flashy folks walk to the front of the line and have the beefy security guard, who unceremoniously turned you away, welcome them with open arms.
That, folks, is the VIP treatment. And no one standing in that line likes it. But in their minds they are saying, "Now what do I need to do to be like them?"